SELL WITH CONFIDENCE: 
The RARE Group Advantage

Selling your home is a significant milestone, and at RARE Group, we understand that it’s more than just a transaction—it’s a transition to your next chapter. Our approach combines luxury-level marketing, expert market insights, and personalized service to ensure your property achieves maximum value.

EVERY HOME IS A Luxury

At RARE Group, we believe that every home—whether it’s a luxury estate or a mobile home—deserves the same dedication to excellence. Luxury isn’t just about price; it’s about the experience and the level of care we bring to every listing.

Our approach ensures that every property benefits from:

 

- High-quality staging consultations to elevate its presentation.
- Professional photography and cinematic video tours to showcase its best features.
- Strategic marketing tailored to attract the ideal buyers.


We bring the same attention to detail and marketing expertise to every home, ensuring that all of our clients feel valued and their properties receive the exposure they deserve.

Ruth Updates (15)

 

WHY SELL WITH RARE GROUP?

At RARE Group, we pride ourselves on our expertise in representing a wide range of exceptional properties. Each listing is treated with the utmost care and precision, ensuring it receives the attention and presentation it deserves.

UNMATCHED LOCAL EXPERTISE
 
We know Calgary's diverse neighborhoods and surrounding areas inside out, allowing us to position your home strategically in the market. Whether it’s a downtown condo or an acreage retreat, we tailor our strategy to your property type and target audience.
LUXURY-LEVEL MARKETING
 
Your home deserves to shine. Our marketing plans include professional staging consultations, high-quality photography, cinematic video tours, targeted digital campaigns, and premium print materials. We showcase your property in a way that captivates buyers and sparks interest.
CUTTING-EDGE STRATEGIES 

From leveraging advanced analytics to understanding buyer behavior trends, we use every tool at our disposal to attract qualified buyers and drive competition for your listing.
SEAMLESS PROCESS AND RESULTS
 
Selling a home doesn’t have to be overwhelming. We handle every detail—from listing prep to negotiations and closing—so you can focus on your next move. With our meticulous attention to detail and negotiation expertise, we consistently deliver top-dollar sales for our clients, making the process smooth and stress-free.

 

 

OUR SPECIALTIES INCLUDE:

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LUXURY LISTINGS,

Local Focus

At RARE Group, we balance the prestige of luxury real estate with an intimate understanding of Calgary’s unique market. We also have knowledge and market expertise in the surrounding outskirts of Calgary including Airdrie, Canmore, Okotoks, and as far east as Strathmore, Alberta. Whether you're selling an executive home in a sought-after community or listing a charming family home in a hidden gem neighborhood, we adapt our approach to highlight what makes your property—and your community—special.

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DETACHED & SEMI-DETACHED HOMES

At RARE Group, we believe every home, at every price point, embodies its own form of luxury. We honor the dedication and hard work our clients have invested in homeownership by elevating every listing with the care and attention it deserves. Our commitment is to showcase your home and community in their best light, presenting them to the market with exceptional professionalism and unparalleled precision.

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ACREAGE EXPERTISE

Selling an acreage property comes with its own set of considerations, from zoning requirements to understanding land value and specialized buyer pools. We are skilled at marketing acreages effectively, helping buyers see the full potential of these unique homes.

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CONDO & TOWNHOME
MARKET SAVY

Calgary’s condo market is vibrant and fast-paced, requiring a unique approach to stand out. We excel at marketing condos with a focus on lifestyle, amenities, and value. Whether it’s a luxury high-rise or a boutique building, we know how to capture the attention of the right buyers.

RELOCATION SERVICES

Are you moving out of Calgary? We’ll connect you with our trusted network of relocation specialists and partner agents to ensure a smooth transition, no matter where life takes you.

Client Success Stories

Heidy Aviles

There are so many positive words I could use to describe our experience with Young-Mi Kwon but Fantastic, Amazing, Top Shelf come to mind. The process was seamless from the first conversation where we were considering a sale to getting our place sold and the documents signed. Our tenants even loved working with Young-Mi. I would definitely recommend Young-Mi to anyone wanting to sell or buy real estate in Calgary.

Sandy C.

Going with RAREGroup was one of the best decisions we ever made. Our house looked amazing! Ruth and Young-Mi did a fabulous job staging the house and it obviously worked as our house sold in one week with multiple offers and above listed price. This was all thanks to Ruth's experience, great negotiation skills, and effective social media presence. Ruth and Young-Mi are both very approachable, genuine with a positive energy, always available for us and giving us great advice. It's obvious that RAREGroup is passionate about what they do which makes the whole experience memorable and enjoyable. I look forward to working with them again!

Kathy & Richard Connolly

We highly recommend using the services of Ruth and her team. Ruth won our hearts and business in selling our home and in buying another home for the following reasons:She is a professional, one of the top producing realtors in Alberta – we were looking for a successful respected realtor that has delivered with resultsShe is extremely hard working and very passionate and is a specialist with selling unique custom homes in the countryShe is the best at putting a story together to help sell your property (lifestyle, staging, photos, virtual tour) – she sold our home in 2 weeks after being published on MLS – we were dealing with multiple offersRuth made our story and put it out in front of many potential buyers and other realtors – top notch with networking and social mediaWe evaluated many realtors prior to aligning with Ruth and she scored highest in experience, qualifications, resources to support her efforts, good two way communication. With the results we achieved we certainly made the right choice with Ruth and team Finally a very big thank you to Ruth and all her team!!

 

THE RARE GROUP SELLING PROCESS:

 

INITIAL CONSULTATION:

We start with a personalized consultation to understand your goals, timeline, and expectations.

PRICING YOUR HOME:

Our in-depth and expert market valuation will pinpoint our pricing strategy which will be reviewed in the days prior to listing.

HOME PREPARATION:
From staging and decluttering to minor updates, we guide you through steps to maximize your home’s appeal and value.

CUSTOM MARKETING PLAN:

We craft a marketing strategy tailored to your property, leveraging traditional and innovative platforms to reach the right buyers.

MARKET LAUNCH:

WYour listing hits the market with a splash and always a luxurious flair (at all price points), showcased through engaging online campaigns, professional photography/video, social media, and targeted outreach

NEGOTIATIONS AND CLOSING CARE:
With our expert negotiation skills, we ensure you get the best terms and price for your property. We will also coordinate all final details, align you with the best in service providers from paperwork to possession day, ensuring a seamless closing experience.