RARE Group photo real estate

RARE GROUP is known for marketing Calgary’s most elegant and luxury properties while bringing a personalized and proven approach to the art of buying and selling real estate at all price points. 

With an unparalleled passion and dedication for real estate, RARE GROUP is a dynamic group of real estate professionals who believe strongly in delivering premium client service, luxurious marketing, and above all, results. Each bring an unwavering focus to educating and guiding clients as they navigate Calgary’s ever changing market. Their open and frequent communication style brings a high standard of excellence to the real estate world. 

Ruth Alexander, Founder of RARE Group, has led this hard working team to over $100 million in closed transactions in a relatively short period of time and has the distinction of being ranked among the top 1% of Coldwell Banker real estate agents nationally. Ruth and her esteemed Group share the same core values in striving for excellence and always keeping client’s needs as top priority. 

RARE Group is closely affiliated with Coldwell Banker® and reaches international buyers across 43 countries and territories through the Coldwell Banker Global Luxury® program. As the real estate market evolves, so do the strategies RARE Group uses to market our listings. We are leaders in the industry in digital, web and social media marketing which enables us to consistently reach high-end buyers locally, nationally and globally.

Whether working with first time home buyers or luxury home Sellers — RARE Group treats every property and client with equal high levels of respect, collaboration, communication, and service, providing all the information, education, and guidance needed to make informed decisions. Our innovative strategies and passion for client service have led to record sales in Calgary, and lifelong client relationships.

RARE Group is more than a team, we are a family. We share the same work ethic, vision, passion and drive for excellence. Looking forward to working with our clients in 2023 and beyond.